JULIA RIVIERE IS AN ART DIRECTOR AND PHOTOGRAPHER BASED IN PARIS. HER WORK COMBINES FASHION, BEAUTY, CULTURE, ART AND DESIGN INTO TRULY UNIQUE VISUAL NARRATIVES.
mail contact@Juliariviere.com
contact +33659807388
PARIS FASHION WEEK :
documenting Paris Fashion Week’s front row for : Casablanca, Miu Miu, Issey Miyake, Vivienne Westwood, Chanel.
EDITORIAL FOR CAKE Magazine / role : Creative Direction - Photography
Inspired by “The Young Ladies of Rochefort”, an iconic French film from the ‘60s featuring two preppy twin sisters, this series of 12 photos introduce the “Demoiselles of Rochechouart”, two bold, rebellious sisters storming the streets of Barbes-Rochechouart in Paris with attitude and flair.
EDITORIAL treadmill shots of san fransisco - cercles de la forme / role : Creative Direction - Photography
treadmill shot of sann fransisco is a virtual city tour of san fransisco from the screen of my treadmill in paris at cercle de la forme - here are a few shots from my journey
Digital Brand Content For Weleda BEAUTY ROLE : ART DIRECTION & COPYWRITING
“Forces of Nature”, three introspective films across three different climates, highlighting how dancer Valentine Colasante, tennis player Pierre-Hugues Herbert, and surfer Jorgann Couzinet draw strength from their unique connection with nature.
EDITORIAL FOR NAFF Magazine ROLE : Creative Direction - Photography - Styling
'Twist in Paris' A photo series shot around the world using a video game device. 16 pages and magazine cover
PHILIPS BEAUTY - Activation Digital ROLE : CREATIVE DIRECTION
We transformed one of the internet’s biggest fails AND MEME into a massive win for Philips. Partnering with the Hairfail Queen herself, we recreated her iconic moment, this time with zero damaged hair and flawless results.
+1,500,000 video views in 48 hours Became #1 in the curling iron category Multi-awardeD
AND THE CAMPAIGN MADE NOISE !
“Philips breaks away from classic beauty tutorials.” L’ADN
“Bold and brilliant, we love it.” GLAMOUR
“Philips puts an end to Hairfails.” Stratégies
“The hairfail icon on the web hasn’t had its last word.” GRAZIA
“Disaster Tutorial: Philips innovates on Social Media!” FEMME ACTUELLE
“BUZZ: Philips plays the hair fail card!” ECHOS COIFFURE
SECONDES MAINS & LE VIRAGE EVENT ROLE : CREATIVE DIRECTION - PHOTOGRAPHY - VIDEO documenting 22 LOOKs AND 20 DESIGNERS FOR SECONDES MAINS EVENT AT VIRAGE CLUB IN PARIS
COCA COLA EUROPE CAMPAIGN ROLE : ART DIRECTION & COPYWRITING
Print / digital For the launch of the new Coca-Cola Light Taste, we created a whole new visual language for the brand and imagined a campaign as light as its new flavor. Visual brand book European campaign
SOWEE - EDF - BRAND CONTENT ROLE : CREATIVE AND ART DIRECTION
A connected family for a connected home.
To launch EDF’s smart station Sowee, we created The Sowee Are Family —
To launch EDF’s smart station Sowee, we created The Sowee Are Family —
a 37-episode social series across Meta and YouTube. We hacked the assets of Meta’s native formats — Canvas and Collection — to let users ‘pilot’ the family as if they were using the Sowee station, discovering its features through playful interaction. By controlling the experience, they also decided what happened next — turning innovation into an interactive story
MULTI AWARDED
COCA-COLA ZERO EUROPE CAMPAIGN ROLE : ART DIRECTION
VIVIENNE WESTWOOD PORTRAITS ROLE : CREATIVE DIRECTION AND PHOTOGRAPHY
HYUNDAI - Digital Brand Content ROLE : ART AND CREATIVE DIRECTION
To launch the new IONIQ, the only car offering three electrified powertrains, WE created After Electro Electric, a nod to the cult show Paris Derniere and the electronic music scene.
Across four seasons, journalist Frédéric Taddeï invited rising talents from the French electro scene for late-night drives through Paris, turning each ride into an authentic conversation and live music session.
Partnership: Universal Music
Formats: Video, photo, canvas, liveScale
100+ content drops per season
Music Video ROLE : DIRECTOR - EDITOR AND ART DIRECTION
A contemplative ballad through the streets of Paris, captured in a music video for French rapper Najwa. Shot entirely in 9x16 format with stop-motion technique.
PHOTO SHOOT CAMPAIGN GIRLMGMT ROLE : CREATIVE DIRECTOR - PHOTOGRAPHER